Picking the Right Promotional Products For Your Audience


The success of your promotional product campaign hinges directly on how useful or entertaining the promo items are for your audience. That’s why it is essential to analyze your target demographic before purchasing promotional products. By seeking to better understand your audience, you can arm yourself with important information that will help to dramatically improve the impact and results of your promotional products.

Think about it – anyone who uses best promo products to market their brand wants these products to be used often, and used for a long time. If the product is simply discarded, it hasn’t done it’s job and was most likely a waste of money. So how can you ensure that your products see plenty of use and your logo or marketing message sees plenty of exposure? You need to make sure that your product is something that contributes value to the daily life of your customers and prospects.

The item can be useful, such as anti-bacterial hand sanitizer during flu season, or it can be entertaining, like a desktop puzzle for corporate employees. To find a product that is a good fit for your audience, you need to think about who they are, what they like to do, what their jobs entail, and what kind of lifestyle they have.

Let’s say you wanted to get the perfect promotional product to appeal to an athletic audience that loves spending time in the great outdoors. Would a promotional pen be a good idea? Probably not! While pens have been a best-selling in the promo industry for decades, they won’t provide you with the type of niche targeting you’re looking for. Instead, something like an eco-friendly water bottle would be a much better fit for this demographic. These people are generally going to be more eco-conscious, plus they’ll probably have a need for a water bottle they can take to sporting events, hiking trails, or on camping trips.

Analyzing your audience may seem like simple common sense, but way too many companies neglect this step and go for a “one size fits all” promotional product that simply doesn’t make a big impact. Forget pray-and-spray approaches – take some time to understand your audience, then pick promotional items that are a good fit for their needs and desires.

Market your business successfully using promotional products–pens, calendars, mugs, apparel, lighters , etc. imprinted with your company name and logo. At a price of $1-$3 a piece , promotional products may cost more than business cards and direct mail, but are remembered and kept by potential clients and people interested in ‘freebies’, and can build your business and increase your sales for several reasons:

They provide broad exposure and continued advertising without continued investments. For example, a beautiful desk calendar sent to your clients at the end of the year will ensure that your company will be visible throughout the coming year.

Branded apparel such as t-shirts and caps for employees build brand awareness whenever they are worn and provide a uniform, professional presentation of your company and event.

Creative, unconventional promotional products that are aptly used for the service or product you provide –such as capsule/pill shaped pens distributed by a pharmaceutical firm or a stress relieving squeeze ball distributed by a massage parlor or spa –make an impression with potential customers visiting your booth at a fair or convention and effectively convey the nature of business.

Using promotional items is a win-win situation. The target market gets something interesting or useful with the company’s logo or motto, and the company or cause attracts a new customer. The best promotional items entice and attract consumers to the brand and help build recognition in the marketplace.

Well designed promotional products, such as Speedo’s famous line of t-shirts and Nike apparel, may become so popular with your target market that they are willing to pay for your promotional product (not to mention your core product line–ie. swimwear for Speedo and footwear for Nike) and in essence, pay to advertise for you!

4 Things to Know Before You Book a Photo Booth Rental Company for Your Wedding


The big thing these days to have at a wedding reception, birthday party, reunion, or really any event is to have a photo booth. But if you have never rented a photo booth layouts for wedding before what should you know?

The first thing you should ask is what type of camera does your photo booth use? Why is this important? Some photo booths use a “web cam” camera, these produce a lower resolution than normal cameras, they are cheaper for the photo booth operator to have in their booth and can cause blurry pictures. What you want in a photo booth is a DSLR camera, these are the cameras that the professional photographers use and provide the best photos.

The next thing you want to know is what type of printer they use. The worst case is a regular computer printer not made for photos, then there are “photo printers” that use the same type of ink cartridge as the regular printer. These printers do not give a good result and use the printer paper that you can buy at best buy or staples. You want a company that use the “sub dye” printers, these are more expensive printers (usually cost the operator about $1000) and uses a ribbon type of ink which provides the same prints as you would get at a photo store.

Does it cost for setup? Believe it or not some booth rental companies charge for setup. If you need them to setup hours before the event ask for a rate that would include “down time” which is time that the booth is not running.

What type of features does each package really contain? Ask about what you get with each of their packages. Plus if your event is not on a Saturday, ask if there is a discount for your date and what is their deposit.

Photo booths are a great way to wow your guest with custom photo strips with your information on them. It also gives a great conversation piece for all of your guest and something they can trade between each other. It is now a must have for every event for everyone. Also make sure to let your rental company know if your reception is on anything but the ground floor as some photo booths cannot go upstairs. One nice thing to do is if your photo booth operator is treating you good is to offer them food or even a tip.

If you want to spice things up a little bit you can ask about prop rentals or ask if you can use your own props for your event. This will make your photos more funny and interesting. One item you might want is a photo book if you are using it for a wedding, this way your will receive a copy of the strips to put into your book and everyone writes comments to you and you get to keep it as a present and is a perfect memory for your wedding. I highly suggest this as part of your package.

Also ask if you get the photos on a flash drive or CD for you to keep all the photos also that way or if they upload it to their web site or Facebook so all the guest can get a copy of other photos as well. This will make it more fun for all of your guests.